Blid

Client:
Photographer:
Art Director:
Retoucher:

Rowse
Nicklas Ingemann
Mia Flarup
Amanda Johansen

When Blid approached us, they needed imagery that could do more than just showcase their products — they needed a brand identity. With full creative freedom, we designed a soft, warm, and tactile universe that felt authentic and effortless. The brand’s minimalist packaging became a central focus, and by working with optical reflections and distortions, we infused the imagery with energy and depth. From art direction to photography and retouching, we crafted a visual language that blends function with feeling.

Deliveries

Swatches

We worked with optical reflections and soft distortions to bring depth and energy to the simplicity of the packaging. The clean forms were placed in layered light to create a warm, tactile atmosphere with a subtle surreal edge.

Products

To highlight the clean, nourishing qualities of the formulas, we created tactile, abstract texture shots. Honest and simple — just like the product.

Ingredients

We captured movement and materiality through simple, slow compositions. The result: warm, understated visuals that echo the brand’s soft and sincere universe.