Pilgrim

For this campaign, we retouched over 300 images shot on a mix of digital and analog formats, all with a raw, impulsive 90s vibe. The focus was on preserving the natural imperfections and the energy of the shoot — while subtly enhancing color, tone, and cohesion across the full image set. A carefully controlled retouch process that honored the lo-fi aesthetic without polishing away its charm.