Georg Jensen

For Georg Jensen’s Reflect collection, we were tasked with capturing a mood — more than a product. With a cinematic approach to both photography and retouch, we helped shape a campaign universe defined by shadow, contrast, and quiet intensity. The imagery is sculptural, story-driven, and rooted in character. A visual world that mirrors the raw elegance of the pieces themselves. Shot across multiple locations and designed to feel like stills from a film, the images place the jewelry in a broader narrative — bringing the Reflect collection to life with texture, emotion, and atmosphere.