Difusë

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Difusë
Victor Diemar
Mia Flarup
Amanda Johansen

Anna Engstrøm, the founder of Difusë, contacted us prior to the brand's launch to request imagery, which was the final element needed to establish the visual identity and brand universe for Difusë. When the brand was launched, it introduced three products: a brushed aluminium diffuser and three essential oils. As a result, we decided to use "mist" as the theme for this photo shoot. To create as diverse content as possible we aimed to create three types of images: Packshot images, ingredient images, and brand images.

Deliveries

Packshot images

These would be used on the product section of the website but were crafted elevated enough to also serve as content for social media.

Ingrediens images

These images would represent the fragrance of each essential oil but can also be used in combination with the packshot images to to elevate the storytelling about each oil.

Brand images

These would serve as the face of the brand. The brand images were intended to be more abstract, as they were meant to convey a certain vibe and not solely showcase the products.